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Inc. Magazine

has a lot of very useful information to help guide you through the highs and lows of building a business, including strategies, success stories, failures, case studies, cutting-edge management thinking, and community. For further information and to subscribe, please visit

“Doing Business As” Application

A fictitious business name, assumed name, or DBA (short for “doing business as”), allows you to legally do business as a particular name at minimal cost, without having to create an entirely new business entity. You can accept payments, advertise, and otherwise present yourself under that name. In fact, if you present your business under a name other than your proper legal name without proper notification, it may be considered fraud. Fortunately, filing for an assumed name is so easy and inexpensive that there’s little excuse for not filing one.
The link below provides an application:

USA: download a PDF fillable application
All the latest and greatest about artificial intelligence and related topics
Get insights from cultural icon Seth Godin.
Subscribe to a service for reporters who need to interview experts on specific topics.
Gallup Management Journal covers diverse topics in business.

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