RSC Core Reading List (1/2)
These books represent the core reading that is recommended for both our clients and interns.
- Anderson, Chris. The Long Tail, The, Revised and Updated Edition: Why the future of selling business is selling less of more. Hyperion, 2007.
- Anderson, Chris. Free: The future of a Radical Price. Hyperion, 2009.
- Listen to the Audio book for free here
- The unabridget “audiobook” for free here
- Gerber, Michael. E-Myth Revisited. Why Most Small Businesses don’t work and what to do about it. HarperCollins, 1995.
- Kelly, Kevin. New Rules for a New Economy: 10 Radical strategies for a connected world. Penguin, 1998
- Read it online for free

RSC Core Reading List (2/2)
- Logan, Dave, John King and Halee Fischer-Wright. Tribal Leadership: Leveraging natural groups to build a thriving organization. Collins, 2008
- Download the Audiobook for free here
- Rapaille, Clotaire. The Culture Code: an ingenious way to understand why people around the world buy and live as they do. Broadway Books, 2006
- Seidman, Dov. How: Why how we do everything means everything … in business (and in life). Wiley, 2007


Assessment
How much does an assessment cost?
There is no charge for the initial assessment. The cost is your time and energy. You will proceed through a questionnaire with a member of the RSC Business Group staff. Remember, our analysis is only as good as the information you provide.
Do you have more than one assessment?
Yes, RSC Business Group has a variety of matrices by which to assess and measure your business. The initial assessment is designed to show you: Current conditions of the operations of your business, Clarified goals and vision of leadership, Structural and operational principles missing and required for reaching those goals, SWOT (Strength, Weakness, Opportunity, and Threat)
How is an Assessment performed?
One of the RSC Business Group staff will meet with you and spend up to two or more hours discussing your current business situation. This can be done in person or remotely.
How Does It Benefit You?
The initial assessment benefits you, the business owner/operator, and RSC Business Group, as it helps you gain a deeper understanding of your own situation and allows us to gain more insight into the current business climate of your industry.
Discover how you can take your business to the next level and see what is truly possible today.
Ask the Expert…
Do you have a business question that you’ve always wanted an answer to? Don’t know any great business leaders to ask? Here is your opportunity to “Ask an Expert.” RSC Business Group provides this complementary service so that you can get the answer you’ve always wanted.
With the Ask a Business Expert Series™ you can ask us any business question and we will provide a free consultation that will address your specific business problem.
What we ask for return is that our conversation is recorded and made public so that other entrepreneurs can learn from our discussion.
Submit your question here: rsc@rscbusinessgroup.com
Note: Due to the popularity of this service, we will select the top question every week.
Clarifying Challenges
Multiplying Capacity
Providing Core Insights
RSC Auxiliary Reading List
Branson, Richard. Business Stripped Bare: Adventures of a Global Entrepreneur. Virgin Books, 2008.
Dent, Harry S. Jr. The Great Depression Ahead: How to Prosper in the Crash Following the Greatest Boom in History. Free Press, 2009.
Godin, Seth and Charles Darwin. Survival is not enough: Why smart companies abandon worry and embrace change. Simon and Shuster, 2002
Heath, Chip and Dan Heath. Made to Stick: Why some ideas survive and others die. Random House, 2007
Matthews, Ryan and Watts Wacker. The Deviant’s Advantage: How fringe ideas create mass markets. Crown Business, 2002
Medina, John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School. Pear Press, 2009.
Rapaille, Clotaire. 7 Secrets of Marketing in a Multi-Cultural World. Executive Excellence Publishing, 2001
Smothermon, Ron. Winning Through Enlightenment. Context Publications, 1980
Smothermon, Ron. Transforming #1. Context Publications, 1982
Smothermon, Ron. Handbook for the Third Millenium. Context Publications, 1991
Wacker, Watts and Jim Taylor. The 500 Year Delta: What Happens After What Comes Next. Collins, 1998
Wacker, Watts and Jim Taylor. The Visionary’s Handbook: Nine Paradoxes That Will Shape the Future of Your Business. HarperCollins Publishers, 2000
Dan Ariely. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. HarperCollins Publishers, 2009
Stuart Brown. Play. Putnam, 2009
Buckminister Fuller. Cosmography: A Posthumous Scenario for the Future of Humanity . Saunders, 1992
Buckminister Fuller. Critical Path. St Martin’s Press, 1982
John Medina. Brain Rules. Pear Press, 2009
Craig Stull, Phil Myers, David Meerman Scott. Tuned in. John Wiley & Son, 2008

Some business case studies
Event Production – revenue reaches $1.2 million per year
Encino, California – RSC took a business that was selling products, and making no profit, to a service provider with an annual income of $1.2 million, up from $6,000 monthly. Through a coaching relationship, this client saw a vast improvement in their bottom line in just 18 months.
Acupuncturist – 1,000% earnings increase
West Los Angeles, California – Recently graduated from acupuncture school, this client was making $800 a month working for someone else. Within three months, she was making $8,000 a month. This coaching relationship took a page from Chinese medicine — keep health, and don’t wait to get sick. Using that approach, we proactively marketed, and she was able to sell her services with the goal of maintaining optimal health in her patients, leading her business to flourish.
Multi-business Owner – 1,000% increase in profits
Downtown Los Angeles, California – Utilizing RSC’s unique approach to business coaching, we took a wholesale clothier, who despised paying taxes, and challenged him to pay the IRS $1 million a year in taxes. Why? Because it would mean he was making even more money. Now, he proudly displays a check to the IRS for $1 million dollars near his cash register.
Computer Parts Business to Mini-conglomerate – 600% revenue increase
Downtown Los Angeles, California – From shop owner to mogul in two years. This client took his small shop and grew the business from an annual revenue of $200,000 to $1.2 million. How? With coaching, he shifted his focus to expanding, founding a computerized design company that sold automated machines for clothing design and management. He then sold maintenance contracts, and then wrote the programs to run those machines.
