RSC Auxiliary Reading List

 

• Branson, Richard. Business Stripped Bare: Adventures of a Global Entrepreneur. Virgin Books, 2008.

 

• Dent, Harry S. Jr. The Great Depression Ahead: How to Prosper in the Crash Following the Greatest Boom in History. Free Press, 2009.

 

• Godin, Seth and Charles Darwin. Survival is not enough: Why smart companies abandon worry and embrace change. Simon and Shuster, 2002

 

• Heath, Chip and Dan Heath. Made to Stick: Why some ideas survive and others die. Random House, 2007

 

• Matthews, Ryan and Watts Wacker. The Deviant’s Advantage: How fringe ideas create mass markets. Crown Business, 2002

 

• Medina, John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School. Pear Press, 2009.

 

• Rapaille, Clotaire. 7 Secrets of Marketing in a Multi-Cultural World. Executive Excellence Publishing, 2001

 

• Smothermon, Ron. Winning Through Enlightenment. Context Publications, 1980

 

• Smothermon, Ron. Transforming #1. Context Publications, 1982

 

• Smothermon, Ron. Handbook for the Third Millenium. Context Publications, 1991

 

• Wacker, Watts and Jim Taylor. The 500 Year Delta: What Happens After What Comes Next. Collins, 1998

 

• Wacker, Watts and Jim Taylor. The Visionary’s Handbook: Nine Paradoxes That Will Shape the Future of Your Business. HarperCollins Publishers, 2000

 

• Dan Ariely. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. HarperCollins Publishers, 2009

 

• Stuart Brown. Play. Putnam, 2009

 

• Buckminister Fuller. Cosmography: A Posthumous Scenario for the Future of Humanity . Saunders, 1992

 

• Buckminister Fuller. Critical Path. St Martin’s Press, 1982

 

• John Medina. Brain Rules. Pear Press, 2009

 

• Craig Stull, Phil Myers, David Meerman Scott. Tuned in. John Wiley & Son, 2008